How to get the target audience hooked

So who are the target audience? Well the target audience is the general public, there is no specific sample of the public that our client wants to target. But to be able to reach our audience and satisfy their needs we need to be able to fit the guidelines given to us.

- The screen needs to be in the right position in the windows to be able to catch the attention of the passerbys.

- The quality of the projector needs to be sufficient enough to be seen through the glass, especially on a sunny day.

- The content in the video must not contain explicit content, needs to be able to suitable for all ages and entertain all sorts of people.

- At the time of the first launch we need to be around to answer any questions that the public may have.