Meetings

How to get the target audience hooked

So who are the target audience? Well the target audience is the general public, there is no specific sample of the public that our client wants to target. But to be able to reach our audience and satisfy their needs we need to be able to fit the guidelines given to us.

- The screen needs to be in the right position in the windows to be able to catch the attention of the passerbys.

- The quality of the projector needs to be sufficient enough to be seen through the glass, especially on a sunny day.

- The content in the video must not contain explicit content, needs to be able to suitable for all ages and entertain all sorts of people.

- At the time of the first launch we need to be around to answer any questions that the public may have.

Government Initiative

The idea was to make use of empty shops throughout the country, these shops had become empty because of the recession that had hit us. They would make use of the shops by displaying local arts and culture in their windows.

This would lift up the mood in the local shopping areas, because instead of looking at empty dark shops which are not really much of a morale boost they will be looking at lively bright shops displaying various work from their area.

What I expect from working with the Film trust

I am expecting this project to be very professional, Tony Jones is a respectable business man he wants something that will promote his work in a great manner. I expect communication between us and him to be very frequent and well developed.

As the class will be working as a team I feel that we will be able to get the product made on time and to specification. I am hoping to gather a lot of experiance working in a different way to what I am used to, normally we are just given a task to do with a few limitations. But with this we are being told what to create under strict guidelines and limitations.

The cambridge film trust

Who are they?

The cambridge film trust is a registered charity that fostors film culture and education, primarily in cambridge and the eastern region but also throughout the UK.

What do they do?

Their job is to promote film culture and education for the benefit of the public.

Who do they aim at?

The cambridge film festival aims to involve the students in the local region, this includes Long Road Sixth Form College, Parkside School and Anglia Ruskin University.

My Client (Tony Jones)

This is my client Tony Jones, he is the founder of the independant cinema called, The Art Lab this is stationed in Birmingham. Since 1968 he has been involved in cinema programming and then in 1978 he then became the programming manager for the Arts Cinema in cambridge.

Another acomplishment of his was that he co-founded City Screen Limited, in 1989. In its 21 years it has become the UK's largest group of independant cinemas, as well as having all of this pressure he is also the key director for the cambridge film festival, as well as the co-founder and trustee.

Previous Commission Work

One of the past commission works that I have done is working with Sawston Cinema. The commission was to create a logo for the up and coming cinema. The did not brief us with a lot of infomation to create this logo, because of this I was unsure what exactly to create I went with my instinct and created something rather brash.

At the start of the commission, Bill Thompson came in and discussed to the whole class about this task. We were to all create a logo individually and present them to the sawston cinema commitee. He gave us a brief history lesson ino the cinema's past, but to get a real insight to the cinema we would have to visit it. So we did...

Here is us standing in the hall obvserving the seating area of the cinema.

Sawston Cinema failed to keep in contact with the class, because of this our logo interpretations were not amazing and probably not what the client wanted.

In the end, they had chosen a logo that was not created by any of us, it was thought up by the sawston cinema commitee.

This task could have been a lot better if our client had kept in contact with us.

How Does a Commission Work?

Here is a step by step on how a commission works:

• Find A Client who needs a product in your particular field, or they will scout you


• Get briefed on the commission that needs to be done


• Brainstorm some ideas, discuss with the client


• Hold meetings, keep in contact via email.


• Reflect on the feedback from your ideas


• Listen to the commissioners ideas.


• Pull all the ideas together, create a rough version of the product


• Show this rough version to the client, discuss what is happening


• Gain feedback from the client


• Reflect on the feedback and rework the product


• Try to gather some more feedback


• Show the client the final product


• Get paid for the work you have done


• Gather contacts or be commissioned again

The Role Of A Commissioner

A commissioner is someone who seeks for experts in a particular field, this field should be relevant to the product that the commissioner wants.
A commissioner can be from different forms of media, when it comes to the music industry the artist is the commissioner they will scout for Music Video Directors and tell them what they want for their video. The directors get paid for the work they do, but they are under time constraints if they do not produce the product in the time set then they will not get paid for any of the work they have done and the commisioner will go elsewhere.

(In the picture is Jake & Jim, music video directors who came and spoke to us about how a commision works)

The same would be for movie advertising, the film company ( The commissioner) would hire (commission) someone to create advertisments such as posters, trailers and to also hit the online community via forum posting and websites.

Commisson

This is our Commission project. the purpose of this project is to get a client outside of the college. We will be taking this on as w hole class group project. As a class we will be taking meetings with our client and coming up with ways to create the product they want.